E-commerce for fashion brand
Online fashion: How does a pure player enter the French market ?
Establishing Boden British fashion acquisition strategy in France on-line and print
Lauching and implementing multi channel new client acquisition strategy
Coordinating Boden brand positioning accross all media: catalogues, emails, bloggers, affiliates, display ads, PR
Launching the website & New activities in France
Setting up a complete multi channel acquisition strategy for women and children upmarket ready-to-wear
Optimise the website for Search Engine, conduct Paid Search campaigns and launch the Affiliate programme.
Research and test the best lists and offers for catalogues campaigns
Implement communication campaigns into women's magazines (Elle, Femme Actuelle...).